The PURE Sports Nutrition range is proudly produced in New Zealand and has been designed with sports science in mind. Our brand stands for high quality, natural products that work, containing no artificial ingredients or colours. The range has grown to provide high-quality products before, during and after your workouts.
Based in Christchurch, PURE Sports Nutrition also exports to Australia, Singapore, Hong Kong, United Kingdom and the Middle East.
We are proud sponsors of sports events and athletes throughout New Zealand and internationally, both at a grassroots community level and major mass participation events. We believe in giving back to the communities where we live, work and play, so each year we donate in excess of 50,000 liters of PURE Electrolyte Hydration to community sports events throughout New Zealand.
PURE Sports Nutrition was developed by brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former New Zealand representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with.
“Our starting point with PURE Sports Nutrition was to say, what if we put the cost of ingredients aside and instead focused on how to make effective products using only the best ingredients? That 'what if' moment defined our whole business philosophy. Most sports nutrition products are way too sweet, hard to consume and are full of fake ingredients. We wanted something natural and clean when we exercise so we developed our PURE Sports Nutrition range."